In preparation for a major retail expansion, BeautyBio, a female-founded skincare brand, unified its 30+ product line under a cohesive design inspired by Neo-plasticism, reflecting its scientific roots and premium quality while restoring order and balance to Gen X and Millennial's everyday life.
The rebrand drove remarkable growth, with sales exceeding $50M in the first year and expanding BeautyBio’s global footprint to 400+ Sephora stores, Harrods, and Mecca.
With endorsements from celebrities like Kim Kardashian and Tan France, BeautyBio solidified its position as a leader in performance beauty, offering clean, science-backed solutions that inspire confidence.
Package Design
Developed @ QNY Creative
NYC, 2017
Client: BeautyBio
Team: Ezio Burani, Anna Urban, James Ferranti, Gisela Borrageiros, Madeline Knuepfer, Hsiao-Han Chen, Iker Iza
Video & Photography: BeautyBio