Following a $110 million transformation of the iconic Park Central Hotel—birthplace of the country’s first conga line and a favorite hangout for stars like Clark Gable, Rita Hayworth, and Humphrey Bogart—the Celino Hotel introduces a new lifestyle steeped in glamour and vibrant nostalgia to South Beach.
Blending the elegance of 1940s Miami with modern indulgence, Celino embodies a bold revival of a bygone era, fusing luxury with tropical charisma and Floridian charm.
This signature style evokes memories of awe-inspiring guests adorned in sequined dresses, floral patterns, sheer blouses, and vintage-inspired accents—all reimagined with a contemporary twist.
Brand Identity
Developed @ QNYCreative
NYC, 2016
Client: Highgate Hotels
Team: Ezio Burani, Anna Urban, James Ferranti, Gisela Borrageiros, Dan King, Iker Iza